-
1 marketing segmentation
марк. = market segmentationАнгло-русский экономический словарь > marketing segmentation
-
2 marketing segmentation
Реклама: маркетинговое сегментированиеУниверсальный англо-русский словарь > marketing segmentation
-
3 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
* * *
сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
4 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
5 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
6 segmentation
-
7 benefit segmentation
segmentation f par avantages recherchés -
8 market segmentation
марк. сегментация [сегментирование\] рынка, рыночная сегментация, маркетинговое [рыночное\] сегментирование (разделение рынка на отдельные группы покупателей, обладающие сходными характеристиками или сходным уровнем потребностей, отличными от характеристик и потребностей других сегментов)Syn:See:
* * *
сегментация рынка: разделение рынка на подгруппы на основе возраста, уровня доходов и др. характеристик покупателей с целью выяснения их интересов и определение предложения товаров конкретно для каждой группы населения.* * ** * *. . Словарь экономических терминов .* * *разделение рынка на однородные группы потребителей, каждая из которых может по-разному реагировать на различные факторы маркетинга компании -
9 concentrated marketing
марк. концентрированный маркетинг, стратегия концентрированного маркетинга (выделение небольшого сегмента рынка и концентрация на нем всех усилий фирмы)Syn:See:* * *Англо-русский экономический словарь > concentrated marketing
-
10 lifestyle segmentation
Englisch-Deutsch Fachwörterbuch der Wirtschaft > lifestyle segmentation
-
11 niche marketing
марк. нишевой маркетингSyn:* * *«нишевый» маркетинг -
12 concentrated segmentation
марк. = concentrated marketing* * *сравнительно небольшой сегмент рынка, на котором компания, как правило небольшая, концентрирует свои усилияАнгло-русский экономический словарь > concentrated segmentation
-
13 geodemographic segmentation
марк. геодемографическое сегментирование (деление территории на географические участки, для населения каждого из которых характерен свой образ жизни; используется в маркетинге)See:* * *метод, при котором выделяются регионы расселения/ жилые зоны по общности образа жизни людей, что позволяет ожидать приобретения ими определенных видов продукцииАнгло-русский экономический словарь > geodemographic segmentation
-
14 маркетинговое сегментирование
Advertising: marketing segmentationУниверсальный русско-английский словарь > маркетинговое сегментирование
-
15 niching
-
16 mercado
m.1 market.mercado de abastos wholesale food marketmercado alcista o al alza (stock exchange) bull marketmercado bajista o a la baja (stock exchange) bear marketmercado bursátil stock marketel mercado Común Common Marketmercado de divisas currency marketmercado exterior foreign marketmercado financiero financial marketmercado inmobiliario housing o property marketmercado interbancario interbank marketmercado interior domestic marketmercado laboral labor marketmercado libre free marketmercado monetario money marketmercado negro black marketmercado de trabajo job marketmercado único single marketmercado Único Europeo European Single Market2 marketplace, mart, market, market place.3 market town.past part.past participle of spanish verb: mercar.* * *1 market\mercado bursátil stock marketMercado Común Common Marketmercado de abastos wholesale food marketmercado de trabajo job marketmercado de valores stock marketmercado negro black market* * *noun m.1) market2) fair* * *SM marketmercado de divisas — currency market, foreign exchange market
mercado de trabajo — labour o (EEUU) labor market
mercado exterior — foreign market, overseas market
mercado laboral — labour o (EEUU) labor market
mercado libre — free market (de in)
mercado persa — Cono Sur cut-price store
* * *1) ( plaza) marketir al mercado or (Col, Méx) hacer el mercado — to go to market
2) (Com, Econ, Fin) marketel mercado nacional/extranjero — the domestic/overseas market
un mercado alcista/bajista — a rising/falling market
•* * *= market, marketplace [market place], niche, target market, consumer market, market area.Ex. They have some very distinct advantages over more usual indexing techniques, and these are likely to assure citation indexes a place in the information market.Ex. These new course programmes will add on desirable new skills to those they already possess to fit them for employment in the information market place.Ex. This article describes the development and products of the company Farallon Computing which found a niche and expanded it to include a number of applications and products that people need.Ex. The number of copies are fixed in advance on the basis of a known target market, and are distributed by the sales network.Ex. Pornography will be a key factor in the sustained growth of the consumer market for CD-ROM databases.Ex. This is the result of a large company's process of business diversification based on the use of new technologies and the extension of its market area into Europe.----* abrir el mercado = open up + market.* abrir nuevos mercados = branch out (into), branch into.* acaparar el mercado = dominate + the scene, corner + the market.* amañar el mercado = rig + the market.* analista de mercado = business researcher.* aprovecharse del mercado = skim + the market.* base de datos dirigida a un mercado específico = niche database.* con salida al mercado = due out.* crear un mercado para = produce + a market for.* cuota de mercado = market share, mindshare.* demanda de mercado = market demand.* de mercado = marketing.* de venta en el mercado = commercially available.* división del mercado por grupos de consumidores = market segmentation.* economía de mercado = market economy, market economics.* especializado en un mercado concreto = niche.* estudio de mercado = market survey, market research, marketing audit, consumer research.* investigación de mercado = market research, consumer research.* investigador de mercado = market researcher, market research worker.* lanzar al mercado = ship.* lanzarse al mercado = hit + the streets.* liberalizar el mercado = deregulate + market, liberalise + market.* libre mercado = free market.* líder del mercado = market leader.* lugar en el mercado de venta = market niche.* madurez del mercado = market maturity.* manipular el mercado = rig + the market.* mercado al aire libre = street market, open-air market.* mercado bibliotecario, el = library market, the.* mercado bursátil = stock exchange, stock market, share market.* mercado comercial = commercial market.* Mercado Común, el = Common Market, the.* mercado corporativo = corporate market.* mercado de abastos = public market.* mercado de capitales = financial market, capital market.* mercado de la educación = education market, educational market.* mercado de la empresa = corporate market.* mercado de la información = information market place, information market.* mercado de la propiedad = property market.* mercado de las microformas, el = microform market, the.* mercado del libro, el = book market, the.* mercado del turismo = tourist market.* mercado de masas = consumer market.* mercado de masas, el = mass market, the.* mercado de materias primas, el = commodity market, the.* mercado de suministro de documentos = document supply market.* mercado de telefonía móvil = mobile telephone market.* mercado de trabajo = labour market, job market.* mercado de trabajo, el = employment market, the.* mercado de valores = stock market, share market, securities market.* mercado doméstico = domestic market.* mercado editorial = book trade [booktrade].* mercado educativo = education market, educational market.* mercado empresarial = corporate market.* mercado específico = niche market.* mercado financiero = financial market, financial exchange.* mercado inmobiliario = property market.* mercado inmobiliario de alquiler = rented housing market.* mercado inmobiliario, el = housing market, the.* mercado internacional = international trade, international market.* mercado interno = internal market.* mercado laboral = labour market, job market.* mercado laboral, el = employment market, the.* mercado libre = free market, open market, free-for-all.* mercado mundial = global market, world market.* mercado naciente = emerging market.* mercado nacional = home market, domestic market.* mercado negro = black market.* mercado público = public market.* mercado tradicional = traditional market.* mercado turístico = tourist market.* mercado único = single market.* Mercado Unico Europeo = Single European Market.* monopolizar el mercado = corner + the market.* orientado hacia el mercado = market-orientated [market orientated], market-oriented [market oriented].* para todo el mercado = industry-wide.* penetración de mercado = market penetration.* plaza del mercado = market square.* población con mercado ambulante = market town, market centre.* regido por el mercado = market led [market-led], market-driven.* regulador del mercado = market regulator.* retirar del mercado = withdraw from + sale, take off + the market.* sacar acciones al mercado = go + public.* sacar al mercado = bring to + market.* saturación del mercado = market saturation.* segmento de mercado = market segment.* sistema de mercado = market system.* técnica de mercado = merchandising technique.* * *1) ( plaza) marketir al mercado or (Col, Méx) hacer el mercado — to go to market
2) (Com, Econ, Fin) marketel mercado nacional/extranjero — the domestic/overseas market
un mercado alcista/bajista — a rising/falling market
•* * *= market, marketplace [market place], niche, target market, consumer market, market area.Ex: They have some very distinct advantages over more usual indexing techniques, and these are likely to assure citation indexes a place in the information market.
Ex: These new course programmes will add on desirable new skills to those they already possess to fit them for employment in the information market place.Ex: This article describes the development and products of the company Farallon Computing which found a niche and expanded it to include a number of applications and products that people need.Ex: The number of copies are fixed in advance on the basis of a known target market, and are distributed by the sales network.Ex: Pornography will be a key factor in the sustained growth of the consumer market for CD-ROM databases.Ex: This is the result of a large company's process of business diversification based on the use of new technologies and the extension of its market area into Europe.* abrir el mercado = open up + market.* abrir nuevos mercados = branch out (into), branch into.* acaparar el mercado = dominate + the scene, corner + the market.* amañar el mercado = rig + the market.* analista de mercado = business researcher.* aprovecharse del mercado = skim + the market.* base de datos dirigida a un mercado específico = niche database.* con salida al mercado = due out.* crear un mercado para = produce + a market for.* cuota de mercado = market share, mindshare.* demanda de mercado = market demand.* de mercado = marketing.* de venta en el mercado = commercially available.* división del mercado por grupos de consumidores = market segmentation.* economía de mercado = market economy, market economics.* especializado en un mercado concreto = niche.* estudio de mercado = market survey, market research, marketing audit, consumer research.* investigación de mercado = market research, consumer research.* investigador de mercado = market researcher, market research worker.* lanzar al mercado = ship.* lanzarse al mercado = hit + the streets.* liberalizar el mercado = deregulate + market, liberalise + market.* libre mercado = free market.* líder del mercado = market leader.* lugar en el mercado de venta = market niche.* madurez del mercado = market maturity.* manipular el mercado = rig + the market.* mercado al aire libre = street market, open-air market.* mercado bibliotecario, el = library market, the.* mercado bursátil = stock exchange, stock market, share market.* mercado comercial = commercial market.* Mercado Común, el = Common Market, the.* mercado corporativo = corporate market.* mercado de abastos = public market.* mercado de capitales = financial market, capital market.* mercado de la educación = education market, educational market.* mercado de la empresa = corporate market.* mercado de la información = information market place, information market.* mercado de la propiedad = property market.* mercado de las microformas, el = microform market, the.* mercado del libro, el = book market, the.* mercado del turismo = tourist market.* mercado de masas = consumer market.* mercado de masas, el = mass market, the.* mercado de materias primas, el = commodity market, the.* mercado de suministro de documentos = document supply market.* mercado de telefonía móvil = mobile telephone market.* mercado de trabajo = labour market, job market.* mercado de trabajo, el = employment market, the.* mercado de valores = stock market, share market, securities market.* mercado doméstico = domestic market.* mercado editorial = book trade [booktrade].* mercado educativo = education market, educational market.* mercado empresarial = corporate market.* mercado específico = niche market.* mercado financiero = financial market, financial exchange.* mercado inmobiliario = property market.* mercado inmobiliario de alquiler = rented housing market.* mercado inmobiliario, el = housing market, the.* mercado internacional = international trade, international market.* mercado interno = internal market.* mercado laboral = labour market, job market.* mercado laboral, el = employment market, the.* mercado libre = free market, open market, free-for-all.* mercado mundial = global market, world market.* mercado naciente = emerging market.* mercado nacional = home market, domestic market.* mercado negro = black market.* mercado público = public market.* mercado tradicional = traditional market.* mercado turístico = tourist market.* mercado único = single market.* Mercado Unico Europeo = Single European Market.* monopolizar el mercado = corner + the market.* orientado hacia el mercado = market-orientated [market orientated], market-oriented [market oriented].* para todo el mercado = industry-wide.* penetración de mercado = market penetration.* plaza del mercado = market square.* población con mercado ambulante = market town, market centre.* regido por el mercado = market led [market-led], market-driven.* regulador del mercado = market regulator.* retirar del mercado = withdraw from + sale, take off + the market.* sacar acciones al mercado = go + public.* sacar al mercado = bring to + market.* saturación del mercado = market saturation.* segmento de mercado = market segment.* sistema de mercado = market system.* técnica de mercado = merchandising technique.* * *A (plaza) marketir al mercadoor (Col, Méx) hacer el mercado to go to marketdía de mercado market dayCompuestos:market ( selling fresh food)( Méx) flea marketflea market(CS) bazaar, street marketempresa líder en el mercado market leaderel mercado del petróleo the oil marketinundan el mercado con sus productos they are flooding o swamping the market with their productsel mercado nacional the domestic marketel nuevo modelo ya salió al mercado the new model is available o on sale now, the new model is now on the marketno hay mercado para ese producto there's no market for that productun mercado alcista a rising o bull marketun mercado bajista a falling o bear marketCompuestos:foreign exchange market( Hist): el Mercado Común the Common Marketcapital marketmoney marketforeign exchange marketfutures marketcommodities marketlabor* marketstock marketemerging marketniche marketaftermarket, after-hours marketlabor* marketmoney marketworld marketblack marketniche marketsecondary marketsingle (European) marketvertical market* * *
Del verbo mercar: ( conjugate mercar)
mercado es:
el participio
mercado sustantivo masculino
market;
ir al mercado or (Col, Méx) hacer el mercado to go to market;
mercado de (las) pulgas flea market;
mercado persa (CS) bazaar, street market;
el mercado del petróleo the oil market;
salir al mercado to come onto the market;
el Mmercado Común the Common Market;
mercado de divisas foreign exchange market;
mercado de trabajo job market;
mercado negro black market;
mercado paralelo parallel market
mercado sustantivo masculino market
mercado de trabajo, labour market
mercado nacional/negro, domestic/black market
' mercado' also found in these entries:
Spanish:
abasto
- abierta
- abierto
- abrir
- CNMV
- duda
- economía
- estudio
- hormiguear
- nacional
- negra
- negro
- plaza
- prospección
- rastro
- segmento
- tejemaneje
- tendencia
- alcista
- artesanía
- barato
- barrio
- bazar
- conquistar
- estudiar
- feria
- hueco
- libre
- lonja
- marchante
- mundial
- municipal
- parada
- pasar
- puesto
- regir
- salir
- único
- vendedor
- vuelco
English:
AMEX
- arm's length
- bazaar
- bottom
- bullish
- buoyancy
- buoyant
- come out
- commodity
- consumer research
- corner
- depress
- depressed
- dump
- economy
- equip
- future
- LIBOR
- market
- market demand
- market forces
- market price
- market research
- market share
- market stall
- marketplace
- money market
- niche
- open
- open up
- out
- outlet
- penetrate
- recall
- slack
- stall
- stand
- tap
- target market
- withdraw
- black
- bring
- common
- field
- flea
- flood
- inroads
- muscle
- release
- shopping
* * *mercado nm1. [lugar] marketRP mercado de abasto wholesale market;mercado de abastos wholesale market;mercado al aire libre open-air market;mercado de alimentación food market;mercado de ganado cattle market;mercado mayorista wholesale market;Chile mercado persa flea market; RP Famser un mercado persa to be a mess;Méx mercado sobre ruedas street marketmercado al alza bull market;mercado a la baja bear market;mercado bajista bear market;mercado bursátil stock market;mercado de cambios currency market, foreign exchange market;mercado de capitales capital market;mercado común Common Market;Mercado Común Centroamericano Central Amercan Common Market, = Central American economic community formed by Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua;Antes Mercado Común Europeo European Common Market;Mercado Común del Sur MERCOSUR, = South American economic community consisting of Argentina, Brazil, Paraguay and Uruguay;mercado continuo continuous market;mercado de divisas currency market, foreign exchange market;mercado exterior foreign market;mercados financieros financial markets;mercado de futuros futures market;mercado global global marketplace;mercado inmobiliario housing market, property market;mercado interbancario interbank market;mercado interior domestic market;mercado laboral labour market;mercado libre free market;mercado de materias primas commodity market;mercado monetario money market;mercado mundial global marketplace;mercado nacional domestic market;mercado negro black market;Am mercado paralelo parallel market;mercado de trabajo labour o job market;UE mercado único single market;mercado de valores securities market* * *m market;abrir nuevos mercados open up new markets* * *mercado nm: marketmercado de trabajo: ormercado laboral: labor marketmercado de valores: ormercado bursátil: stock market* * *mercado n market -
17 lifestyle
-
18 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse -
19 strategic
stratégiquestrategic business plan plan m stratégique d'entreprise;strategic business unit domaine m d'activité stratégique, unité f d'activité stratégique;strategic fit ajustement m stratégique;strategic group groupe m stratégique;strategic management gestion f stratégique;strategic marketing marketing m stratégique;strategic planning planification f stratégique;strategic position position f stratégique;strategic positioning positionnement m stratégique;strategic review revue f stratégique;strategic segmentation segmentation f stratégique;strategic targeting ciblage m stratégique;strategic withdrawal (of product, campaign) repli m stratégique -
20 needs-based
fondé sur les besoins;∎ the grant is needs-based le montant de la bourse est établi selon les besoins du demandeur►► Marketing needs-based market marché m fondé sur les besoins;Marketing needs-based segmentation segmentation f fondée sur les besoinsUn panorama unique de l'anglais et du français > needs-based
См. также в других словарях:
Marketing Interne — Efforts pour donner au personnel d une entreprise une orientation clients. Méthodes et techniques marketing (segmentation, communication, politique qualité…) utilisées par une entreprise et ayant pour cible ses salariés.Plusieurs logiques se… … Wikipédia en Français
Marketing interne — Le Marketing interne est un marketing centré sur l’organisation interne d’une entité. Efforts pour donner au personnel d une entreprise une orientation clients. Méthodes et techniques marketing (segmentation, communication, politique qualité…)… … Wikipédia en Français
Segmentation marketing — Segmentation (sciences humaines) La segmentation est le découpage en groupes homogènes et distincts par un critère significatif (pertinent, mesurable et accessible). Les élèments du sous ensemble crée peuvent se substituer les uns aux autres.… … Wikipédia en Français
Segmentation stratégique — Segmentation (sciences humaines) La segmentation est le découpage en groupes homogènes et distincts par un critère significatif (pertinent, mesurable et accessible). Les élèments du sous ensemble crée peuvent se substituer les uns aux autres.… … Wikipédia en Français
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Direct — Le Marketing direct est une technique de communication et de vente qui consiste à diffuser un message personnalisé et instantané vers une cible d individus ou d entreprises, dans le but d obtenir une réaction immédiate et mesurable. Sommaire 1… … Wikipédia en Français
Marketing Ethnique — « Le marketing ethnique consiste à segmenter le marché en s’appuyant sur l’homogénéité d’une souche ethnique de consommateurs (…) et de leur proposer des produits adaptés à leurs caractéristiques physiques et culturelles. » (B. Cova et… … Wikipédia en Français
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia